People always lambaste the GOP for being behind the times, lacking the technical savvy to get the vaunted Millennial Voters. Not being able to adjust to current times, etc.
I lambasted Travis Allen for getting zero new page likes in a campaign week. I received a call from his campaign manager, showing me a graphic representation of his page metrics indicating he got 7,000 likes within the most recent week. I’ll take his word for it as the chart looked real.
California has 34 Million people and cast something like 13 million votes for President. Getting 7,000 page likes on Facebook, with an average interaction rate of less than 2% is not going to accomplish much. Worse, if I did an analysis of ANY, not just Travis Allen’s page, I’d lay odds that half of his likes can’t vote for him.
However, Allen has 308,000 likes, developed over several years of advertising, I’d have expected more than this. Let’s be real, Travis Allen will have little or no resources. Al “Richard” Ramirez ran for US Senate and raised $1.98. He had 300,000 followers on twitter. He did not get 300,000 votes.
I wish Mr. Allen luck with his 7,000 new page likes, but compared to Hadley he at least has a semi clue related to internet marketing.
David Hadley has next to no Faecbook presence and it appears that Jeff Roe has him on a highway to digital hell. (Jeff Roe is the over-priced national big shot consultant of recent ethically-challenged Ted Cruz campaign fame, who was brought in by Hadley’s fellow #nevertrumpers to run his campaign)
Count em – 5 ads on a single web page. 5(!)
David Hadley is going to need several $1 Million Donors in order to get anywhere at this rate of waste.
The GOP legislative leadership (note the difference between CAGOP Party Leadership) have at least been trying to get more tech savvy and have been trying to reach out on social media. It appears that the people that connected Mr. Hadley with Jeff Roe must have grossly overestimated Mr. Roe’s skills with internet advertising. It also appears that they forgot to housebreak David Hadley on internet marketing while recruiting him to run for Governor.
I do have a suggestion for Mr. Hadley, (When he is not cussing a blue streak about John Cox at the AD66 GOP Dinner…) maybe he should terminate his contract with Jeff Roe and hire a couple nerds off of Craig’s List to do his internet stuff. He’d save a lot of money, and his advertisements would not be bunched up.
This is the latest in what looks to be a long and evolving string of David Hadley / Jeff Roe #EPICFAIL Updates.
Update: Here is the chart from Travis Allen’s Campaign people: